As featured
in CBS MarketWatch, theStreet.com, Online Trading
Expo and Active Trader Magazine
DAY TRADING SYSTEM ...
Introducing
Daytrading
University's
action-packed
new series
of video
trading "how
to" lessons
for active
traders.. start
putting these
amazing new
techniques
to work for
your trading
today!
There's
THREE "Jump
Start"
Videos
to Choose From: Collect
all 3 and discover how to trade
new patterns!
Dear
Active Trader,
If
you're like many of my
traders, you're looking
for quick,
usable new
day trading techniques
that can help you instantly
spot better trade setups
... chart setup patterns
that work for today's
market,
from current breakouts,
gaps and explosive new
candle patterns.
We're
launching a mega-affordable new
download service that
will let you grab new video
trading lessons anytime
you want, in easy-to-follow
video format, with crystal-clear
videoday
trading tips illustrated
step by step so you can
follow along and learn
how to trade them for
yourself.
The
best part is, you
can keep these
videos on
your hard drive
and instantly
click on them
whenever you
wish - so it's convenient and
gives you a
virtual "trading
university
on your desktop" to
learn from.
How
It
Works: Simply
order your downloadable
video(s) from
the links below. You'll get
a download link by email
to your
video choices within
24 hours, along with your
password. Just
download your favorite lesson
and start learning new trading
strategies immediately - they're easy to
use!
Ken
Calhoun, Founder
Daytrading
University
'Trading
Success Secrets Vol
3 - Profiting with
Time & Sales:
"How
To
Use
Tape
Reading "Time & Sales" Patterns
For
Trading
High-Velocity
Breakouts
Running
Time:
58
minutes
-
Nearly
a FULL
HOUR in
Length!
Format:
Video download
720x480
Full-frame with video & audio
If
you've
struggled
with
getting
stopped
out
when
a
stock "wiggles" and
chops
around...
and
often frustrated by
the uncertainty that's
a
constant
hassle
for
intraday
trading,
then
this
video
can
be
perfect
for
you.
Featuring
a
step-by-step "over
my
shoulder
look" at
exactly how
to
use
time
and
sales,
also
known
as "tape
reading",
you'll
be
astonished
at
the
powerful
insights
revealed
in
this
all-new
February
2006 video
release,
designed
specifically
for
intraday
NASDAQ/NYSE
stock
trading.
This
candid,
remarkably
revealing
new
trading
video
shows
you exactlyhow
to
confirm
breakout
entries
as
they're
happening
, with
the
help
of
streaming
time & sales "tape
reading" patterns
that's
a
must-see
for
all
active
traders.
You'll
love the practical "mechanic's
look" at
live charts and tapes,
as you'll be able to
look over my shoulder
as I narrate different
examples of live,
realtime tape reading
breakouts,
plus show you the chart
for the stock that
we're following, all
in real time, demonstrated
on video, in these
instructional examples.
This
is one precision
step-by-step day
trading video you'll
value owning, as
you watch it over
and over again to
grab each new technical
trigger in the tape,
to help you identify
when to get in versus
when to stay out
of trades, based
on what
the tape is telling
you as it scrolls
by, revealing all
the transactions
that are occurring
in realtime.
t's
a powerful way
to learn my best
trading strategies - fast!
Here's
all the trading
techniques you'll
see how to use
in this amazingly
precise new 58-minute
downloadable
video for active
day and swing
traders - you'll
learn all these
strategies in
this must-get
video - plus
it makes for
a handy 'desktop
reference' you
can click on
to watch over
and over, before each
new trade!
One
great feature
is that you can
use these patterns
and charts with any
software program
you're using,
as long as it
shows time & sales.
(I personally
use eSignal,
though many of
my traders also
use the charts
in cybertrader
or tradestation
- it's your choice).
No
matter what charting
software you
use, you'll benefit
from seeing exactly how
to spot breakouts
using time & sales "Tape
Reading" advanced
patterns,
using what you'll
learn in this step
by step "how
to" day
trading with
time & sales
video that
shows you what
patterns to look
for the next
time you're ready
to put on a day
trade for a new
breakout!
Price: Just
$67
(digital
delivery) Rating:
YES!
Get
the
Entire
Video
Download,
Packed
with
NASDAQ
Stock
Trading
Tape
Reading
Tactics, For
Just
$67
Includes
complete video
download. Link
with password will
be emailed to you
within 24-48 hours
of your order.
Important:
Please be sure
to add ken@daytradinguniversity.com
to your email/whitelist/address
book to ensure
delivery of your
email link to your
video download.
Why's
the price so low?
We're launching
these "jump
start videos" as
an entirely new
trader education
concept, so it's
value-priced during
the initial launch.
TESTIMONIALS
WANTED!
Like
the video? Then
please email in
a testimonial once
you put these uniquely
powerful, proprietary
trading strategies
to work helping
your trades - thanks...
Here's
Just A Sample of All The
Sensational Techniques
You'll Be Learning:
How
to
spot
when
to
enter
using
the "pretrade" tape
reading
pattern:
knowing
exactly
what
to
look
for
as
a
stock
is
nearing
a
critical
support or
resistance
level
is
crucial
to
successful
trading.
You'll
know
how,
once
you
see
the tape reading
patterns
that lead
up
to a
successful
breakout
entry,
revealed
and
explained
for
you.
Discover
the
best "speed
trap
vs
speed
bump" tvelocity
signals
to
use
--
they're
simple
once
you
know
the "4
time & sales
speed
signals" to
look
for
(traders without this
knowledge
routinely
get
killed
in
their
trades,
because
they
overtrade
weak
low-volume,
low-speed
entries). You'll
be
amazed
once
you
see
how
exceptionally
powerful
these tape
reading
speed
patterns can
be
in
helping
you
see
exactly
what
to
look
for
-
it's
easy
once you
know
these
four
simple
secrets.
How
to
exit
trades
as
they
start
to
pivot using
little-known
advanced "tape
reversal
signals" that
can
help
you
maximize
your
trading
profits.
As
the
old
saying
goes,
it's
not when
you
enter
that
matters,
it's
your
EXIT
that
determines
your
P&L.
Plus,
you'll
even
see
exactly
how
to
leverage
the
astonishing
power
of
tape
reading
pivots with
these
video
examples,
as
you
see
when
to
get
out
of
a
position
as soon
as it
starts
to
turn
against
you
(the
3 "Pivot
Patterns" you'll
be
learning
about
can
make
a
huge
difference
in
helping
you
take
as
much profit
out
of
a
single
powerful
breakout
move
possible,
before
it
flips
to
the
other direction).
Bonus 3
New "Power
Tape
Reading
Patterns":
In
this
section,
we'll
unlock
all
the
subtle
signals
you
need
the
next
time you
trade
to
spot
a)
continuation
plays
b)
fades
and
c)
when
to
double
up vs
get out,
on
breakout
and
gap
entries.
This
advanced
section
alone
is
worth
triple
the
modest
price
of
this
sensational
new
video, and it's
all
included for
you
(wait'll
you
start
putting
these
advanced
techniques
to
work
with
your
own
trades -
you'll
be
amazed
at
the
difference
it
can
make
-
literally
overnight!). Best
part
is,
it's easy
to
practice and "get
the
hang
of" in
your
trading
(I'll
show
you
what
to
do).
Quickly
start understanding
exactly what signals
to look for using
time & sales
for your trading,
once you learn how
to correctly spot
breakout signals
(and red flags to
keep you out of bad
trades) -- preview
it now
in this must-see
4-minute video clip! The
full downloadable
movie is much larger,
at 720x480 resolution,
and a
full
58 minutes - order
your movie download
today and learn how
to use tape reading/time & sales!
To watch
the movie below,
just click on the "play" button
at the lower left and
give it a minute to
get started:
If
you don't want to wait
for the video to stream,
simply download this
higher-resolution
480x360
preview clip instead
(right click/Save Target
As) : TapeReadingVideoPreview.wmv (15
Megs)
Boost
Your Day
Trading Tape Reading
Trading Skills Immediately Once
You Unlock The Practical,
Hands-On Tape Reading
Tips and" Hit & Run" Scanning
Strategies Revealed
In This Useful New
Trading Video!
Here's
Just a Few Sample Screencaps
From This Tape
Reading Time & Sales
Video (click
to enlarge):
Stunning
new examples show exactly
how to set up your
time & sales
indicator, and what
signals to look for...all
the top patterns are
revealed!
Practical "over
the shoulder" narrated
tips reveal entry and
exit strategies, using
time & sales.
Easy to understand
and follow along with;
it's ideal for active
traders.
If
you add just one video
to your trading collection
this year, make this
the one. You'll see
precision, step by
step examples that
can help your trading — fast!
You'll
learn exactly what to
look for, as breakout
after breakout is explained
to you, using both time & sales
and charts, so you'll
know what to do the next
time you trade!
How
To Set Up Your Charts & Monitors
For
Day Trading NASDAQ & NYSE
Stocks
Running
Time: 37 minutes
Format:
Video download
720x480
Full-frame with video & audio
If
your
current
trading
setup
isn't delivering
the
results
you
need,
then
you'll
want
to
see
the
powerful
chart
and
market
internal
indicators
revealed
in this practical new
trading
video.
You'll
see
exactly what
indicators
to
use,
as
I
explain
exactly
what
you
should
put
in
each
chart
--
you'll
discover the
specific
roles
and "how
to
use
them" for
5
different
chart
and
quotebox
setups
that all
active
day
traders need
to
see
today.
Here's
a complete
list of
all
the
techniques
you'll
be
learning
about
in
this
thoughtful,
step
by
step 37-minute
downloadable
video
for
active
traders
-
get
it
all
in
this
one
video!
How
to
set
up
your
charts
for
day
trading:
what
indicators
to
use,
what
timeframes
(plus
new
tips
on how
to
see
trading
signals
as
they
occur). See
all
the
indicators
explained
on
video.
What market
internal
signals to
use:
TRIN,
Sector
Percentages,
e-mini
and
Composite
Indices
(plus
what to
look
for
when
you're
considering
putting
on
your
next trade!)
What chart
signals to
pay
closest
attention
to
when
a
stock
is
breaking
out of
a
range
(plus
all
the false
breakout signals
to
avoid). Everything
from
how
to
use
MA
lines
to
volume
to
candle patterns
is
covered,
for
intraday
stock
day
trading.
How
important each
of
the
charts
and
market
internal
signals
are
to
your trading
--
you'll
learn
how
to quickly assign
relative
importance
levels
to
each
of
the different
indicators so
you'll know how
to
trade
the
strongest
combinations
--
instantly
seeing
where
the strongest
entries are!
Multimonitor
day
trading tips
and
setup
tactics
-
including
what
charts
and
more
to use,
to
create
a powerful trading
rig
that
works
to
help
you
spot
the
entries
you need.
How
to use
your
charts for
day
trading:
a
practical
look
at
how
to scan
for
entries,
how
to
identify
entry
signals
and exits,
and
the complete
A-to-Z step
by
step
day
trading "how
to" system
I
use.
One
great feature is that
you can use these patterns
and charts with any
software program
you're using (I personally
use eSignal, though
many of my traders
also use the charts
in cybertrader or tradestation
- it's your choice).
No
matter what charting
software you use, you'll
benefit from seeing exactly
how to configure it for
day trading, using what
you'll learn in this detailed video
that shows you what you
need to know for day
trading stocks each day!
Includes
complete video download.
Link
with password will
be emailed to you within
24-48 hours of your
order.
Important:
Please be sure to add
ken@daytradinguniversity.com
to your email/whitelist/address
book to ensure delivery
of your email link
to your video download
- thanks.
Why's
the price so low? It's
a new product and I'd
like to spread the
word - so tell a friend!
LIKE
THE VIDEO? TELL US
ABOUT IT!
Please
email us your testimonial
once you see how useful
the strategies are
- much appreciated.
Order
now and learn exactly
how to
set
up your monitors for
day trading !
Just
feast your eyes on
this sizzling-hot 3-minute
preview clip! The
full downloadable movie
is much larger, at
720x480
resolution, and a full
37 minutes in length
- order
your copy today and
learn how to day trade!
To watch
the movie below,
just click on the "play" button
at the lower left and
give it a minute to get
started:
If
you
don't
want
to
wait
for
the
video
to
stream,
simply
download
this high-resolution
720x480
preview
clip
instead
(right
click/Save
Target
As) : JumpStartVideo1Preview.wmv (21
Megs)
You'll
Never Trade The Same
Way Again After Seeing
The Carefully-Explained "Insider
Tips"
and
Day Trading Chart Signal
Setups Revealed In This
Powerful New Trading Video!
Here's
Just a Few Sample Screencaps
From This Must-See
Video For
Active Traders (click
to enlarge):
See
how to set up your
charts
plus scanning tips!
You'll
learn how to pick the
strongest daily charts
Watch
useful strategies for
using market internals
Learn
how to spot quick buying
and selling signals
'Swing
Trading Success Secrets Vol
1 - Jump Start Video
"Scanning
For Swingtrading
Winners"
Volume
1: Power
Swingtrading Strategies for
52-Week Highs & 'Volume
Spike' Breakouts
Running
Time: 42 minutes
Format:
Video download
720x480
Full-frame with video & audio
If
you're
a
trader
who
looks
to
hold
stock
positions
from
overnight
til
10
days, then
this
is
the
perfect
video
training
lesson
for
you. You'll
see how
to
scan
for high-volatility
tradable
chart
patterns,
explained
clearly
-
it's easy
to
follow.
Featuring
a
practical "look
over
my
shoulder" inside
coaching
at over
28
chart
patterns from
the
Dec
2005
market,
you'll
learn
exactly
how
to
trade
my
powerful 'volume
spike'
breakouts and
52-week
high
patterns,
all
discussed
carefully
in
this concise,
action-packed 42-minute
video
for
active
traders.
You'll
be "taken
by
the
hand
and
shown
how
it
works" as
I
deconstruct
each
chart
pattern
and
explain
why
it's
worth
trading.
More
than
just volume
spikes
or
52-week
highs,
I
also
carefully
reveal
why each
of
these 28
charts
is
worth
looking
at,
and
what
you
can
learn
about
them
for your
own
personal
trading...
This
is
one professional
trading
video reference
you'll
value
owning,
as
you
watch
it over
and
over
again to
glean
each
new
tidbit,
each
technical
trigger,
to
help
you
scan
more
successfully for
your
swing
trading
entries
and
exits.
The
tactics
revealed
in
this "mega-sized" easy-to-watch
video
can
help
quickly boost your knowledge and
insights
faster
than
ever,
so
that
you'll
be
able
to
see
the
exact same
patterns
-
the strongest
ones for
today's
stock
trading
markets
I
personally
look
for
each
day
-
in
clearly explained
no-BS
hands-on
trading
narration,
so you'll "get
it" -
instantly.
It's
a
powerful
way
to
learn
my best
trading
strategies - fast!
Here's
all
the trading
techniques you'll
see
how
to
use
in
this
sensible
42-minute
downloadable
video
for
active swing
traders
-
you'll
learn all these
strategies
in
this
must-get
video
-
plus
it
makes
for
a
handy 'desktop
reference'
you
can
click
on
to
watch
over
and
over, before each
new
swing
trade!
How
to
pick
the
best
chart
from
among
each
week's new
52-week
highs:
using
your
favorite
free
site
(or
charting
software
- your
choice),
you'll
see
exactly
what
to
look
for,
a "checklist
of
what
stocks
are
worth
trading" using
a
simple-to-follow
set
of
filters,
to
get
you
in on
the
strongest
charts
each
week.
The
best "volume
spike" signals to
use,
and
which
to
avoid:
these
little-known
(but
exceptionally powerful!) volume
breakout
patterns can
make
or
break
your
trade
entries'
success
-
and you'll
see
the
very
best proprietary
volume
signals I
use
to
confirm
entries
for
my
swing
trades,
revealed on
video,
carefully
explained
so
you'll
know exactly
what
to
look
for,
before
you
put
on
your
very
next
trade
- it's
easy!
How
to
instantly
put
together a "mini
portfolio" of
swing
trading
stocks
to
consider
trading,
so
that
you can
get
in
on
strong
breakout
plays,
close
out
stocks that
are
chopping
around,
and
lock
in gains
using
an ultra-conservative "professionally
tight"
exit
trailing
stop
strategy
(this
can
help
you
manage risk
and
trading
profits/losses
using easily-determined entry
and
exit
tactics!).
A
complete
swing
trading "start-to-finish"rapid
scanning
process you
can
use
(with
any
chart
software)
to
help
you evaluate
your
stock
charts
and
quickly
determine
if
they
have enough
trading volatility to
be
worth
an
entry
(including
range
and
ADX
+ MA
+
volume
technicals
to
look
for).
How
to
easily
determine entries
and
exits using
the
results
of
the
rapid
scanning
process
you'll
be learning
about. Plus,
you'll
see
how
to
set exit
targets and
much
more
(using
the
10-day
chart
pattern
itself
to tell
you when
to
close
out your
positions)! See practical, hands-on
trading strategies
for
all
of
your
upcoming
swing
trades.
One
great feature is that you
can use these patterns
and charts with any
software program
you're using (I personally
use eSignal, though many
of my traders also use
the charts in cybertrader
or tradestation - it's
your choice).
No
matter what charting software
you use, you'll benefit from
seeing exactly how
to scan for swing trades (trading
stocks anywhere from overnight
holds to 10-day round trips),
using what you'll learn in
this step
by step "how
to" swing
trading video that
shows you what patterns to
look for the next time you're
ready to put on a swing trade!ORDER
Includes
complete video download.
Link
with password will be emailed
to you within 24-48 hours
of your order.
Important:
Please be sure to add ken@daytradinguniversity.com
to your email/whitelist/address
book to ensure delivery of
your email link to your video
download.
Why's
the price so low? We're launching
these "jump
start videos" as
an entirely new trader education
concept, so it's value-priced
during the initial launch.
TESTIMONIALS
WANTED!
Like
the video? Then
please email in a testimonial
once you put these uniquely
powerful, proprietary trading
strategies to work helping
your trades - thanks...
Imagine
how much better your trading
could be, once you learn
how to correctly identify
the strongest swing trading
chart patterns -- preview
it now in this must-see
3-minute video clip! The
full downloadable movie
is much larger, at 720x480
resolution, and a full
42 minutes - order
your movie download today and
learn how to swing trade!
To watch
the movie below,
just click on the "play" button
at the lower left and give
it a minute to get started:
If
you
don't
want
to
wait
for
the
video
to
stream,
simply
download
this
high-resolution
720x480
preview
clip
instead
(right
click/Save
Target
As) : JumpStartVideo2Preview.wmv (6
Megs)
Boost
Your Swing
Trading Skills Immediately Once
You Unlock The Practical,
Hands-On Chart
Tips
and Short-Term " Hit & Run" Scanning
Strategies Revealed In This
Useful New Trading Video!
Here's
Just a Few Sample Screencaps
From This Exceptionally
Useful Video For
Active Traders (click
to enlarge):
This
amazingly easy-to-use scanning technique
will have you spotting strong
charts easily to help you
potentially capture big swing
trading moves!
You'll
see which "volume
spike"
signals
to use, to help you fine-tune
your entries and selectively
pick the strongest ones.
Also
discover how to spot high-potential
gap down "broken
stock" charts
for new swing trades (these gap
moves can
be huge wins, if traded correctly)!
See
a clear, detailed explanation
of over 28 different swing
trading charts, plus the exact entry
triggers used,
for strong 52-week high breakout and
gap plays!
Q:
What size are
the videos?
A:
They're a full
720x480 pixels,
so they're large
and sharp. Plus
the audio's crystal-clear.
Q:
How are these different from
your other videos?
A:
We use different
examples in every
video, plus share
different "how
to" tips
in every
video
we produce, so
there's little
or no duplication
of content. They're
always new.
Our
premium multi-DVD
courses provide
comprehensive
seminar-in-a-box
training,
and
the videos in
the online course
provide a terrific
variety of trading
strategies.
These "Jump
Start" videos
are complete
mini-lessons
on video that
explain what
you need
to
know, the most
important tips
condensed into
easy-to-understand
video "how
to"
strategies
that you'll refer
to time and time
again - they're
just that good.
Q:
Are these new
videos,
or are they clips
from your older
videos?
These "Jump
Start" videos
all feature 100%
brand new content
for the current
market, filmed
starting
December 2005.
Q:
Can I get a discount if
I buy more than
1 Jump Start
Video?
A: No,
since these are
already priced
at rock-bottom
low prices, the
current pricing
reflects a
"deep
discount" (our
'everyday low
pricing' strategy)
- all designed
to deliver maximum
value
at the best
price possible for
these premium
content downloadable
trading videos.
The
in-person live
trading seminars
I've given, both
individually
(and with my
colleague Steve
Nison)
have
sold out for
as much as $1495.00/person;
you get new training
videos here for
a fraction of
that.
You'll
be impressed
at the detailed,
step by step
advanced trading
techniques you're
about to learn!
Q:
What's the easiest
way to use
the techniques that
I'll be learning
about?
A: Papertrade,
test and practice
with the patterns
and entry/exit
strategies that
are
explained
to you, so that
you being mastering
the trading tips
quickly each
day.
Disclosure: We are
not an investment advisor, financial planner or registered
broker. We provide realtime market analysis and educational
services for active traders. You accept all liability
resulting from your trading decisions. Daytrading is
a speculative, high risk activity and is not suitable
for many investors. No representation is being made that
any account will or is likely to achieve profits or losses
similar to those discussed on this web site. The past
performance of any trading system or methodology is not
necessarily indicative of futures results.
CFTC RULE 4.41 - Hypothetical or simulated performance
results have certain inherent limitations. Unlike an actual
performance record, simulated results do not represent
actual trading. Also, since the trades have not actually
been executed, the results may have under- or over-compensated
for the impact, if any, of certain market factors, such
as lack of liquidity. Simulated trading programs in general
are also subject to the fact that they are designed with
the benefit of hindsight. No representation is being made
that any account will or is likely to achieve profits or
losses similar to those shown. DAYTRADING involves
high risks and YOU can LOSE a lot of money.
U.S. Government Required Disclaimer - Commodity Futures
Trading Commission: Futures and Options trading has large
potential rewards, but also large potential risk. You must
be aware of the risks and be willing to accept them in
order to invest in the futures and options markets. Don't
trade with money you can't afford to lose. This is neither
a solicitation nor an offer to Buy/Sell futures or options.
No representation is being made that any account will or
is likely to achieve profits or losses similar to those
discussed on this web site. The past performance of any
trading system or methodology is not necessarily indicative
of future results. By using Daytrading University's services
you hereby agree with all terms in our disclaimer, at
www.DaytradingUniversity.com/disclaim.htm
Data and information is provided for informational purposes
only. All content appearing and provided by this site is
for educational, informational and entertainment purposes
only and under no circumstances should be used as the basis
for making actual trading decisions. Daytrading University
is a subsidiary of Marketing Jazz, LLC, a Delaware corporation,
with physical offices located in Colorado, with a mailing
address at PO Box 89205, Colorado Springs, CO 80920. Daytrading
University provides training, educational, and market information
services delivered via its web site located at www.DaytradingUniversity.com.
Daytrading University is not registered as an investment
advisor. Traders agree to consult with a registered investment
advisor prior to making any trading decisions. Daytrading
University is limited to publishing impersonal trading-related
information that reflects the publisher's personal trading
strategies. The publication of the Site on the Internet
should not be construed by any subscriber and/or prospective
subscriber as Daytrading University's solicitation to effect,
or attempt to effect transactions in securities over the
Internet. Every effort has been made to accurately represent
our product and it's potential. The testimonials and examples
used are exceptional results, don't apply to the average
purchaser and are not intended to represent or guarantee
that anyone will achieve the same or similar results. Each individual's success depends on his or her background,
dedication, desire and motivation. As with any business
endeavor, there is an inherent risk of loss of capital
and there is no guarantee that you will earn any money.
By accessing this site's services and information, you
hereby agree as a condition for participation that you
accept the foregoing limitations of the service and release
and hold Daytrading University, it's officers, assigns,
and affiliates, completely harmless from any and all liability.
You agree that all services provided herein are on an "as
is" basis. Daytrading University expressly disclaims
any and all warranties, whether express, oral, implied,
statutory or otherwise, of any kind to the users and/or
any third party, including any implied warranties of accuracy,
timeliness, completeness, merchantability and fitness for
a particular purpose. Daytrading University does not represent
nor warrant that the services nor information provided
herein will meet your requirements or is suitable for your
individual needs. Comments made by traders providing testimonials
are not typical results, your results may vary. The Site
does not make nor imply that traders will be profitable
nor avoid losses by using the trading strategies that are
described herein. Trading is a speculative, high-risk activity
that is difficult and is not suitable for most individuals.
No individual advice nor trading management services of
any kind are provided, therefore no member nor subscriber
should assume that their participation in the services
provided herein serves, nor is suitable as, a substitute
for ongoing individual personalized investment advice from
an investment professional chosen by the member/subscriber.
